Alive with ideas anecdotes quotes and personal experiences both the successes and the failures build a better b2b business vividly and candidly describes the winning leadership that will help you lead your company to success. Build a better b2b business is excellent and well done the leadership fundamentals advocated are smartly reinforced with credible research and personal experience stories of the author it is an easy and fast read covering relevant challenges in todays business environment. leadership in business books build a better b2b business winning leadership for your business to business company average rating 0 out of 5 stars based on 0 reviews write a review. Beyond b2b and b2c the sales channel your business is overlooking if youre a product company you may be better off implementing a b2g or business to group model. Having a good business strategy means that you have arrived competitors move customers needs and behaviors change technology evolves one crucial element to determine a future path for your company is to predict these evolutions and trends and incorporate this thinking into the business strategy building process
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